Capital Meets Awesome Summit 2025

This year, we returned to Beaverbrook but bigger, sharper and even more focused. Just founders, operators and investors speaking plainly about what actually works when scaling enterprise software.

We spent the day outside (because good thinking happens in fresh air): laser clay shooting, pickleball, walks between sessions and conversations that didn’t need microphones.

This year we talked about:

1. Expand to the US very early or very late. Trying to “lightly test” the US market is where companies go to die. The group consensus was blunt:

• Move early: founders selling deals themselves, 10–20 design partners, hand-to-hand learning.
• Or move late: $10M+ ARR, real GTM muscle, budget, on-the-ground ownership. Anything in the middle → expensive drift.

2. Don’t hire enterprise sellers from big logos until they’ve proven they can sell without an army. Early sales reps must build the deck, write the outreach, run discovery and close without layers of support.

• If they need SEs, RevOps, and “brand gravity” to perform, they’re too early-stage.

3. Your flagship logo is a mission. Not a press slide. Not a brag. Your first ICP customer sets your credibility. Even if the contract is small, over-deliver like your life depends on it. Because it does.

4. And yes — Delaware still wins. For teams looking at US capital, Delaware C-Corp remains the simplest, cleanest and most investor-friendly path. No mystique. Just smooth.

And also — because we are who we are — it was about doing all of this outside in the autumn sun, pickleball and (surprisingly competitive) clay shooting rounds.

Thank you to everyone who came: founders, operators, enterprise leaders, and partners — thank you for bringing sharp thinking and zero ego.

Want to join the next one?

We curate intentionally and keep it small.

If you’re building in AI infra, enterprise SaaS or deep operational software, we’d love to hear from you: hello@pretiosum.vc.